Working to end Veteran homelessness, Welcome Home Inc. provides transitional and emergency shelter, rapid re-housing, employment assistance, and supportive services to at-risk and homeless Veterans. Welcome Home teamed up with Delta Systems for help with a new website, marketing materials, brand management and a variety of other work.
… it’s so beautiful and awesome!!!!! So grateful to you guys…. You have no idea!!! Thank you!! 🙂
— Megan Sievers
Logo and Brand Refinement
The first step we took with Welcome Home was to tweak their existing logo. We removed extra elements like rules and borders, and then simplified the art by making gradients solid colors. The last step was to thicken the swoosh through the logo and make the light grey text darker. The result was a logo that would reproduce well in a variety of formats and stay legible at small sizes.
When the logo was finished, we established CMYK and RGB builds for the red, blue and gray colors. Then we defined brand fonts and a set graphics and art for a consistent brand presentation.
With the new brand ready to go, we developed and designed a mobile responsive website to promote news, events, and share Welcome Home’s mission. With the power of WordPress, Welcome home has the ability to create and post news stories and events, build landing pages, recruit volunteers, and drive donations.
Other Marketing Materials
Delta Systems also helped with a variety marketing and design materials that included:
- Donor wall
- Facility signage
- Business cards
- Van wrap
What can Delta Systems build for you?
Do you help with marketing, design or all things web? Just call Delta.